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Brands and Social Activism – Avoiding the Pepsi Problem

21/04/2017

Pepsi’s recent advert, featuring Kendall Jenner defusing a protest standoff with a Pepsi, is already a strong contender for the most ridiculed and reviled spot of the year. From the guy…

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A brand’s atonement

21/04/2017

What do The Donald, Miley Cyrus and Mike Tyson all have in common? Well not very much in truth, aside from the fact that against the odds all three have…

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Wake up and smell the speciality coffee: introducing strategy to a challenger segment of the coffee industry

31/03/2017

Since 2007, speciality coffee has been a booming business in the UK –  its influence can be seen in almost every larger chain adopting ‘artisen-esque’ products (and even imitating independent…

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