The advertising industry is often held up as the posterchild for the wastage, excesses, and manipulations of modern-day capitalism. However, what many people fail to appreciate is just how…
Brands will always need and use metrics, but when it comes to totting up the cultural impact outside of all those precious KPIs across earned, owned, and paid media, we…
Next Thursday will see us joined by the good folk from Redbull, Lego and Future Laboratory as we delve into this season’s penultimate topic – Culture Tracking. Our expert panel…
